Trade Expo Indonesia Targets Developing Markets

Shirley Christie

Trade Expo Indonesia, the country’s largest trade exhibition for emerging countries in Asia, the Middle East and Africa, may generate $380 million in transactions, an official said on Monday.

Transactions will be up by 2.9 percent from 2010, Hesti Indah Kresnarini, director general of the National Export Agency (BPEN), said at a press conference.

“The purpose of the trade exhibition is to promote high-quality products and services from Indonesia, and to accelerate the growth of the creative industry,” she said.

Emerging markets will account for 74.4 percent of the approximate 7,800 buyers from overseas trade missions. As many as 850 local participants will display their products at the Jakarta International Expo in Kemayoran, Central Jakarta.

Based on trade performance last year, Hesti said, buyers will likely be drawn to furniture, food and beverage products, textiles, building materials, automotive components, cosmetics, herbal products and services.

Mahendra Siregar, the deputy trade minister, said the country would intensify exports to emerging markets in Central Asia, Latin America and Africa, where Indonesia has gained particular recognition in Ghana and Nigeria. .

“Indonesia’s brand image is famous around the world,” said Mahendra, adding that exports by value were expected to reach $200 billion this year.

Vice President Boediono will open the 26th annual trade expo on Wednesday. Hesti expects as many as 25,000 visitors to attend the five-day trade show.